Design Practice
I began my career in the corporate world, working with brands and organisations of different scales and across industries. This gave me a strategic and rigorous foundation, as well as the ability to move between very different contexts. As art director at La Fête Chocolat, a renowned chilean chocolatier, for four years, I built a brand experience through an integrated and aesthetic approach. Since then, I have collaborated with brands in Chile, Spain, Mexico, Argentina, and the Middle East, including:
Raffles Hotels, LATAM Airlines Group, La Fête Chocolat, Marca Chile, Itaú, Claro, Jumbo, Costanera Center, Alto Las Condes, Sodimac, Freeport-McMoRan, Collahuasi, ENAP, Derco, Abastible, Dictuc, Pollini, Consalud, Ingeniería UC, Universidad del Desarrollo, MEGA, Expo Shanghai, Viña Concha y Toro, Familia Torres, Viña San Pedro, Viña Cousiño Macul, Fresita Sparkling Wine, Viña Casal de Gorchs, Fuenquesada Virgen Extra, Quincho BBQ, Blanes Urigoitia Arquitectura, Estudio Gorda, Estudio COMO, Museo de la Memoria y los Derechos Humanos, Pan Mostacho, Factoría Franklin, Fairwork, SinergicChem, Diagnosis Biotech, Crítica, NewCapital, Editorial Roneo, among others.
Strategic clarity
Brand identity
Creative direction
Print & packaging
Editorial design
Web design