information — Maria Jose Munita, Design practice

«Moving to understand. Entering different contexts, questioning what seems obvious, changing perspective. Finding connections between ideas, people, places, and stories. Giving them form so that others can understand them. Letting that form evolve. Opening up new possibilities. That, to me, is designing.»

I partner with brands, creative studios, and people from different parts of the world to create visual communication and identity projects.

   I work in an open and collaborative way with people from different disciplines and contexts, bringing a fresh perspective to help them better understand themselves, recognize what makes them unique, and express it with clarity. At the same time, I seek to build a new perspective together.

   Approaching design through a relational and narrative lens, I am guided by curiosity and discovery. The form of each project emerges from a process of exploration and thinking, in which I observe, relate, and connect different elements until I find a distinctive visual and verbal expression. In this way, the project is understood as a whole, with each element taking on meaning in relation to the others.

I’m María José.
A designer based in Santiago, Chile.

I began my career in the corporate world, working with brands and organisations of different scales and across industries. This gave me a strategic and rigorous foundation, as well as the ability to move between very different contexts. As art director at La Fête Chocolat, a renowned chilean chocolatier, for four years, I built a brand experience through an integrated and aesthetic approach. Since then, I have collaborated with brands in Chile, Spain, Mexico, Argentina, and the Middle East, including:

Raffles Hotels, LATAM Airlines Group, La Fête Chocolat, Marca Chile, Itaú, Claro, Jumbo, Costanera Center, Alto Las Condes, Sodimac, Freeport-McMoRan, Collahuasi, ENAP, Derco, Abastible, Dictuc, Pollini, Consalud, Ingeniería UC, Universidad del Desarrollo, MEGA, Expo Shanghai, Viña Concha y Toro, Familia Torres, Viña San Pedro, Viña Cousiño Macul, Fresita Sparkling Wine, Viña Casal de Gorchs, Fuenquesada Virgen Extra, Quincho BBQ, Blanes Urigoitia Arquitectura, Estudio Gorda, Museo de la Memoria y los Derechos Humanos, Pan Mostacho, Factoría Franklin, Fairwork, SinergicChem, Diagnosis Biotech, Crítica, NewCapital, Editorial Roneo, among others.

Services

Strategic clarity
Creative direction
Brand identity
Packaging
Editorial design
Web design

About this site

This site brings together a selection of projects and collaborations from an open and evolving practice. It is a curated collection of work across different contexts and disciplines.

If you’d like to know more about a project or its process, or explore working together, drop me a line

Credits

Matias Bañados Development, las-cumbias.com
Máximo Salvador Photography, Solar Madariaga Hotel
Claudia Rothkegel Photography, Solar Madariaga Hotel
Wilda Farías Photography, Objetos Domésticos
Catalina Juger Portrait photography