Design Practice
I’m María José, a brand designer based in Santiago, Chile.
My practice is open to different contexts and disciplines, working globally with brands, creative studios, and individuals on visual communication and identity projects.
My approach to design is relational and narrative, guided by curiosity and discovery. Each project finds its own voice by exploring and connecting findings, which I organize and develop into stories. I like understanding how things relate to one another and how, by connecting them, they come together as a meaningful whole.
I collaborate openly, bringing an outside perspective to uncover what makes each project unique and to find the clearest way to express it. Together, we find new ways of seeing and thinking.
My practice is open to different contexts and disciplines, working globally with brands, creative studios, and individuals on visual communication and identity projects.
My approach to design is relational and narrative, guided by curiosity and discovery. Each project finds its own voice by exploring and connecting findings, which I organize and develop into stories. I like understanding how things relate to one another and how, by connecting them, they come together as a meaningful whole.
I collaborate openly, bringing an outside perspective to uncover what makes each project unique and to find the clearest way to express it. Together, we find new ways of seeing and thinking.
Raffles Hotels, LATAM Airlines Group, La Fête Chocolat, Marca Chile, Itaú, Claro, Jumbo, Costanera Center, Alto Las Condes, Sodimac, Freeport-McMoRan, Collahuasi, ENAP, Derco, Abastible, Dictuc, Pollini, Consalud, Ingeniería UC, Universidad del Desarrollo, MEGA, Expo Shanghai, Viña Concha y Toro, Familia Torres, Viña San Pedro, Viña Cousiño Macul, Fresita Sparkling Wine, Viña Casal de Gorchs, Fuenquesada Virgen Extra, Quincho BBQ, Blanes Urigoitia Arquitectura, Estudio Gorda, Estudio COMO, Museo de la Memoria y los Derechos Humanos, Pan Mostacho, Factoría Franklin, Fairwork, SinergicChem, Diagnosis Biotech, Crítica, NewCapital, Editorial Roneo, among others.
Services
Strategic clarity
Brand identity
Creative direction
Print & packaging
Editorial design
Web design
Strategic clarity
Brand identity
Creative direction
Print & packaging
Editorial design
Web design